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Xiamen Boma International Trade Co.,Ltd

Email:vanities@bomaindustry.com

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No longer invisible channels merchants can only sit

Recently when visiting stores, many merchants say business is bad. Reason why, no other "market deserted" and "fierce competition" and so on. When asked when their apart from the retail channel development, most of these businesses are retail-oriented, no invisible channel sales, or only as a secondary sales channel. In the case of stealth sales channels occupy more and more of the market share, it is no wonder that business is bad.

Merchants should understand is that the market appears to be deserted, but does not reduce the total demand, that demand is always there, but the sales path has changed, originally a one to business procurement has changed, specifically purchasing less single purchases increases, hidden channels of purchase instead of the retail channel.

In today's increasingly popular online sales, popular online way of saying: "Although no one on the market, but does not indicate that no one went to market. "This sentence is also applicable to the building materials market. Why did no one go to the market? Because all links are invisible in the sales channel, including owners, buyers, designers, engineering, purchasing, stores, were hiding in the hotel, meeting room, telephone, fax, and so on. Physical storefront real showrooms and Marketing Center.

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